Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

The One-Day Deal

Posted on June 3, 2013 by bermanevansretail

Yes, we know that shoppers love great deals. But, did you know how much impact a one-day Kindle sale can have on book sales? It’s a lot!!! Consider this example, as reported by Julie Bosman for the New York Times: … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Can RadioShack Be the “Neighborhood Technology Playground”?

Posted on June 1, 2013 by bermanevansretail

RadioShack has been struggling for a while — due to competition from online retailers and discounters such as Wal-Mart. So, it is trying another remake as it moves away from its recent “The Shack” theme. Will THIS work? As Natalie … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

Breakfast Market Booming at Fast-Food Restaurants

Posted on May 31, 2013 by bermanevansretail

One sometimes neglected segment of the fast-food business is breakfast. But today, many companies are expanding their breakfast offerings, while a few are abandoning them. As Maureen Morrison reports for Advertising Age: “Wendy’s won’t be serving you breakfast, but Ronald … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment