Tag Archives: Wendy’s

Fast-Food Firms Doing Good

Fast-food companies are frequently criticized for the unhealthy nature of their menus. But these firms are often involved in very good deeds, such as the sponsorship of Ronald McDonald House Charities. Ronald McDonald House Charities is an example of cause … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Breakfast Market Booming at Fast-Food Restaurants

One sometimes neglected segment of the fast-food business is breakfast. But today, many companies are expanding their breakfast offerings, while a few are abandoning them. As Maureen Morrison reports for Advertising Age: “Wendy’s won’t be serving you breakfast, but Ronald … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Is Burger King Ready for a Comeback?

In 2011, Wendy’s became the number two burger chain (franchise operator) in the United States, dropping Burger King to the third position. Now, Burger King is poised for a comeback — of sorts. Advertising Age’s Maureen Morrison reports that: “It’s … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment