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Category Archives: Part 7: Communicating with the Customer
Domino’s Slows Down to Make Better Pizza
Domino’s has certainly turned things around with its better-made pizza, several new pizza products, and clever TV ads. Check out the Domino’s slowing down ad and the new humorous ad in India.
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Video Clips (non-career)
Tagged competition, customer expectations, customer loyalty, customer service, Domino's, experiential retailing, global, India, location, merchandising, opportunity, strategy, success, video
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Store Entrances as a Branding Tool
FixturesCloseUp.com provides “a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams, and boards, so a store is constructed of many small-scale … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged atmospherics, communication, entrance, experiential retailing, fixtures, FixturesCloseUp.com, image, location, merchandising, opportunity, promotion, retail positioning, store branding, storefront
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A New Showrooming Infographic
In April, we posted an interesting infographic on the impact of showrooming. But this phenomenon merits even more attention. As recently reported by Retail Touchpoints: “Consumers are increasingly using their mobile devices to search for the best deals, which is … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged 360pi, bricks meets clicks, competition, customer expectations, customer loyalty, customer service, infographic, inventory management, location, merchandising, mobile shopping, multichannel, online shopping, planning, retail analytics, Retail Touchpoints, shopping, showrooming, trends
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Retailing: From A to Z 