-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Category Archives: Part 7: Communicating with the Customer
ShopHouse by Chipotle
Chipotle is a very popular restaurant chain: “When Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn’t have to be a ‘fast-food’ experience. We use high-quality raw ingredients, classic cooking … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Chipotle, competition, customer expectations, entrepreneur, experiential retailing, fast-casual, food, location, merchandising, opportunity, restaurant, segmentation, ShopHouse, strategy
1 Comment
Window Shopping Goes High Tech
High-tech window displays are bringing new life to shopping. It’s fun, too. Consider this illustration: adidas NEO “is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career)
Tagged adidasNeo, customer expectations, display, experiential retailing, global, interactive, merchandising, multichannel, QR, social media, technology, video, window
Leave a comment
In-Store Mapping and Mobile Media
Store retailers are well aware of the negative impact of social media on showrooming behavior. However, newer, more helpful mobile apps are aiding store retailers. Consider this example, as reported by Chantal Tode for Mobile Commerce Daily: “In a sign of the growing … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged aisle411, customer expectations, customer loyalty, customer service, experiential retailing, Home Depot, information, merchandising, mobile shopping, multichannel, opportunity, planning, shopping, store layout, Walgreens
Leave a comment
Retailing: From A to Z 