Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

A Video Interview with Devin Wenig, President of eBay Marketplaces

Posted on August 10, 2014 by bermanevansretail

McKinsey’s Simon London recently sat down for an extended interview with Devin Wenig, President of eBay Marketplaces. In the interview, Wenig discussed the effects of digitization on traditional retailers, the status of bricks-and-mortar stores, the evolving shopping experience, and the use … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 1 Comment

How Should You Respond to Negative Social Media Comments?

Posted on July 30, 2014 by bermanevansretail

One of the main social media challenges for all companies is how to respond to negative comments. It is imperative that negative comments be tracked and understood. In general, there are three options for dealing with negative social media comments: … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 2 Comments

Fast Food with “Integrity”: A Slideshow

Posted on July 29, 2014 by bermanevansretail

As McDonald’s and other traditional fast-food chains have seen slowing growth in sales, a new generation of fast-food restaurants is gaining popularity. Consider these observations from Julia Moskin, writing for the New York Times: “The numbers were startling: Shares of … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , | 1 Comment