Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Free Internet Connections at McDonald’s

Posted on February 1, 2013 by bermanevansretail

For years, retailers such as Starbucks and Panera Bread have encouraged their customers to use wireless in-store Internet connections — usually, for free.  Now, we can add McDonald’s to the mix, where Web access is sometimes used in a different … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

Segmenting the Valentine’s Day Market

Posted on January 31, 2013 by bermanevansretail

It’s already February 2013, which means that Valentine’s Day is just around the corner. And it is a BIG deal to many retailers. So let’s do our homework and understand the different types of Valentine’s Day shoppers. As reported by … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Augmented Reality: “Magic Mirrors” Getting Even More Attention

Posted on January 31, 2013 by bermanevansretail

As we have reported before in two different posts (1, 2), in-store augmented (virtual) reality has been garnering a lot of attention. Now, Great Britain’s Tesco can be added to the list of retailers that are trying out some form … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , | 1 Comment