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Category Archives: Part 3: Targeting Customers and Gathering Information
Belcampo: A Unique, New, Channel-Integrated Business
Belcampo is an interesting new company that owns and manages farms in California, Belize, and Uruguay to produce high-quality food of the highest quality and integrity. Belcampo has devised ways to provide consumers “with the best-tasting food and drink the earth … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged Anya Fernald, Belcampo, Belize, customer expectations, entrepreneur, ethics, global, merchandising, opportunity, segmentation, startup, strategy, supply chain, Todd Robinson, Uruguay
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The High-Tech Brick-and-Mortar Store
We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.” According to Olga Kharif, writing for Businessweek: “Retailers that relied on impulse buys, especially along … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged bricks meets clicks, customer expectations, customer loyalty, customer service, digital brick-and-mortar store, entrepreneur, experiential retailing, infographic, merchandising, mobile shopping, multichannel, opportunity, planning, promotion, retail analytics, technology, trends
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Car Renters Beware!
Car rental agencies generate a lot of profits from the supplemental insurance coverage offered to customers. In some instances, this insurance is marketing aggressively — some would say too aggressively. According to a recent New York Times story by Tara … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues
Tagged bad behavior, car rental, competition, complaints, customer expectations, Dollar, ethics, Hertz, insurance, lawsuit, pricing, promotion, Thrifty, trust
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Retailing: From A to Z 