Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

McDonald’s Addresses Its Millennial Problem

Posted on April 11, 2013 by bermanevansretail

Although McDonald’s is the world’s leading fast-food retailer, it has had some difficulty in attracting Millennials — people born between between 1981 and 2000. To remedy the situation, McDonald’s is placing greater emphasis on this market segment. As reported by Maureen … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 3 Comments

“Just Looking” Fees, Really?

Posted on April 10, 2013 by bermanevansretail

It seems that some retailers will try just about anything to generate revenues and profits. But, such tactics may turn off shoppers. What do you think of this new tactic? According to Gregory Smith, writing for POPAI: “Before the rise … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 3 Comments

This Is Not a Surprise: Ron Johnson Out as J.C. Penney CEO

Posted on April 9, 2013 by bermanevansretail

J.C. Penney has had trouble for quite a while. So, it went way out on a limb; and in late 2011, it hired Ron Johnson, the person who had designed and overseen the highly popular Apple Store chain. But Johnson … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , | Leave a comment