Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

In Honor of Boston

Posted on April 16, 2013 by bermanevansretail

Unfortunately, another terrible tragedy struck yesterday, this time in Boston. Let us pull together and make today a good day. Smile at someone, reach out, be a friend, shop at a local retailer, don’t let the bad guys win. U.S. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , | Leave a comment

New Data on Retailers and Social Media

Posted on April 14, 2013 by bermanevansretail

As we have noted before, many retailers are active — and popular — users of social media. But, they are not necessarily using social media to drive revenues. eMarketer reports that: “Even as fewer ‘buy now’ and ‘add to cart’ … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | Leave a comment

Advertising Age’s Purchase-to-Ad Data Trail

Posted on April 12, 2013 by bermanevansretail

Want to see how a retailer develops and uses its database once a credit-card purchase is made? If yes, then read on. Here’s an illustration, as described by Kate Kaye for Advertising Age: “When Maya buys a pair of running shoes … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment