Tag Archives: consumer behavior

Advertising Age’s Purchase-to-Ad Data Trail

Want to see how a retailer develops and uses its database once a credit-card purchase is made? If yes, then read on. Here’s an illustration, as described by Kate Kaye for Advertising Age: “When Maya buys a pair of running shoes … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment