Although McDonald’s is the world’s leading fast-food retailer, it has had some difficulty in attracting Millennials — people born between between 1981 and 2000.
To remedy the situation, McDonald’s is placing greater emphasis on this market segment.
As reported by Maureen Morrison for Advertising Age: “McDonald’s may be the country’s No. 1 fast-food chain and one of its most-beloved brands, but when it comes to Millennials, the Golden Arches says it doesn’t even rank among the demographic’s top 10 restaurant chains. It’s enough of a concern that McDonald’s is launching its biggest product of the year, McWrap, to court a huge and influential cohort that values choice and customization. According to NPD Group, there are tens of millions of U.S. Millennials.”
Click the image to read more of Morrison’s story. And then watch the video from McDonald’s.