Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Wal-Mart’s New ‘Checkout Promise’ and ‘Price First’ Private Brand

Posted on August 22, 2014 by bermanevansretail

As we discussed last month, the tough times continue for Wal-Mart. As a result, two of its various new initiatives to turn things around are a customer service pledge and introduction of the Price First brand. With regard to customer … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , | 2 Comments

Better Understanding Hispanics: Ad Age’s 2014 Fact Pack

Posted on August 21, 2014 by bermanevansretail

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. One good resource for understanding and … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment

The State of Digital and Personalization in Retailing

Posted on August 19, 2014 by bermanevansretail

Conversant recently conducted a study involving retail marketing executives: “The digital opportunities and challenges covered in the study varied from the current role that digital plays in marketing programs to the burgeoning interest and importance of personalized one-to-one marketing. For the retailer, this … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 4 Comments