Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

How Progressive Retailers Are Using Shopping Data

Posted on August 25, 2014 by bermanevansretail

More retailers recognize the importance of shopping data analytics than ever before. So, what are the cutting-edge retailers doing (those besides Amazon, 🙂 )? As reported by Alteryx: “Based on a recent Alteryx and RetailWire survey of nearly 350 retailers … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Online Retailing Through the Years

Posted on August 24, 2014 by bermanevansretail

As we have reported before (see, for example: 1, 2), online retailing remains strong both in the United States and around the world. Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , , | Leave a comment

Real-Time U.S. Retail Spending by the Second

Posted on August 23, 2014 by bermanevansretail

Are you interested in current retail shopping statistics? Then, consider the fun, interactive Web site highlighted in this post. Retale — a company that offers a mobile destination application for shoppers that incorporates retail circulars into a rich, interactive format — recently … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 1 Comment