Tag Archives: Hispanics

In-Store Price Comparisons by Ethnicity/Race

Here are the results of some recent research on U.S. shoppers’ in-store price comparisons, as reported by eMarketer. Comparisons differ significantly be ethnicity and race: “Hispanic millennials are big spenders when it comes time to grocery shop. March 2015 polling … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Better Understanding Hispanics: Ad Age’s 2014 Fact Pack

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. One good resource for understanding and … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , | 1 Comment