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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
An Early 2015 Retail Holiday Forecast
According to consulting firm Deloitte’s latest retail forecast, 2015 holiday sales are expected to increase by 3.5 to 4 percent. This includes both online shopping and brick-and-mortar stores. Take a look at this video from The Street.
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged 2015, brick-and-mortar store, customer expectations, Deloitte, experiential retailing, forecast, holiday shopping, merchandising, multichannel, opportunity, video
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Retailers Need to Better Understand Asia Pacific Markets
As more and more large retailers expand beyond their home borders, it is crucial for them to better understand these foreign markets — particularly, Asia Pacific. The Asia Pacific regions of the world account for about 60 percent of the … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Asia Pacific, consumer, customer expectations, global, infographic, merchandising, multichannel, Nielsen, opportunity, trends, video
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Appealing to the Luxury Retail Shopper
This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged customer expectations, customer satisfaction, experiental marketing, Fios1, Giovanna Drpic, Hofstra University, Joel Evans, luxury, Money & Main$treet, shopping, Zarb School
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