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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
Universum’s 2015 Top Employers (Including Retailers): Part 2 — Global
Universum is the global leader in employer branding. Annually, it conducts student surveys to determine their ideal employers. In Part 1 of our two posts on these surveys, U.S. employers were highlighted. In Part 2, global/foreign employers are highlighted. The … Continue reading
Franchisee Problems at McDonald’s
The backbone of McDonald’s long-term growth around the world is its franchising system, whereby the vast majority of McDonald’s outlets are owned and operated by franchisees. However, McDonald’s has not performed strongly for a while. And many of its franchisees … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged competition, dissatisfaction, franchisee, franchising, McDonald's, merchandising, strategy, trends
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Retailers Beware: Facebook Cracking Down on Access to Data
There have been a lot of calls by government agencies, consumer groups, and individual users for Facebook to better control the information it provides to third parties. Now, it is taking another step. As reported by Deepa Seetharaman and Elizabeth … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, business model, customer expectations, ethics, experiential retailing, Facebook, planning, privacy, promotion, social media, trends
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Retailing: From A to Z 