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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
An Interview with Amazon’s Jeff Bezos
Amazon places an enormous emphasis on customer service, as described by CEO Jeff Bezos.
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career)
Tagged Amazon, CNN, customer expectations, customer loyalty, customer service, experiential retailing, interview, Jeff Bezos, merchandising, video
1 Comment
What Do Consumers Prefer: Free or Fast Shipping?
As we have reported before, shipping is a vital part of the online purchase experience. [See 1, 2, 3.] Because of this, Pitney Bowes recently conducted a study about customer shipping preferences for the upcoming holiday season. Jacqueline Renfrow, reporting … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer service, experiential retailing, FierceRetail, free shipping, infographic, online shopping, Pitney Bowes, shipping
3 Comments
Better Understanding and Motivating Employees
Retail employees can have a tremendous impact on the customer experience and customer satisfaction, as even giant firms such as Wal-Mart have learned. Therefore, employee morale is quite important. As Jeff Fermin reports for Officevibe: “Employee feedback is becoming a major … Continue reading
Retailing: From A to Z 