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Tag Archives: free shipping
What Do Consumers Prefer: Free or Fast Shipping?
As we have reported before, shipping is a vital part of the online purchase experience. [See 1, 2, 3.] Because of this, Pitney Bowes recently conducted a study about customer shipping preferences for the upcoming holiday season. Jacqueline Renfrow, reporting … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer service, experiential retailing, FierceRetail, free shipping, infographic, online shopping, Pitney Bowes, shipping
3 Comments
Is “Free Shipping” Really “Free”?
We know that more shoppers today are price-conscious and more of them are likely to comparison shop. One aspect of price that customers are quite interested in is free shipping of online orders. But “free shipping” has two components that … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged ethics, free shipping, multichannel, online shopping, pricing, promotion, trust
2 Comments
Is Free Shipping a Must for Online Retailers?
As we reported before, free shipping is highly desirable by shoppers. Here’s further evidence of this. Consider this commentary by Erin Lynch, writing for MultiChannelMerchant.com: “Free shipping was once the goldmine for online retailers and what set you apart from … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, customer service, free shipping, mobile shopping, online shopping, opportunity, planning, pricing, trends
1 Comment