Tag Archives: free shipping

What Do Consumers Prefer: Free or Fast Shipping?

As we have reported before, shipping is a vital part of the online purchase experience. [See 1, 2, 3.] Because of this, Pitney Bowes recently conducted a study about customer shipping preferences for the upcoming holiday season. Jacqueline Renfrow, reporting … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 3 Comments

Is “Free Shipping” Really “Free”?

We know that more shoppers today are price-conscious and more of them are likely to comparison shop. One aspect of price that customers are quite interested in is free shipping of online orders. But “free shipping” has two components that … Continue reading

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments

Is Free Shipping a Must for Online Retailers?

As we reported before, free shipping is highly desirable by shoppers. Here’s further evidence of this. Consider this commentary by Erin Lynch, writing for MultiChannelMerchant.com: “Free shipping was once the goldmine for online retailers and what set you apart from … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Online Shopping: The Importance of Free Shipping

Online retailers have a major trade-off when deciding whether to offer free shipping: the number of customers attracted because of free shipping versus the costs to the companies of shipping. Those that choose to provide free shipping also have another … Continue reading

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | 3 Comments