Is Free Shipping a Must for Online Retailers?

As we reported before, free shipping is highly desirable by shoppers. Here’s further evidence of this.
Consider this commentary by Erin Lynch, writing for MultiChannelMerchant.com: “Free shipping was once the goldmine for online retailers and what set you apart from your competitors. But as more and more retailers offer the service, is it now just something the shopper expects? In this infographic from Monetate, you will see how free shipping is now the new normal and how by having it can mean an increase of at least 30% in sales. In fact, studies have found that if you’re not offering free shipping, it could also boost your shopping cart abandonment rate.”

 

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , . Bookmark the permalink.

1 Response to Is Free Shipping a Must for Online Retailers?

  1. Pingback: An Interesting Take on “Free” Shipping from Vermont Teddy Bear | Retailing: From A to Z by Joel Evans

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.