As we reported before, free shipping is highly desirable by shoppers. Here’s further evidence of this.
Consider this commentary by Erin Lynch, writing for MultiChannelMerchant.com: “Free shipping was once the goldmine for online retailers and what set you apart from your competitors. But as more and more retailers offer the service, is it now just something the shopper expects? In this infographic from Monetate, you will see how free shipping is now the new normal and how by having it can mean an increase of at least 30% in sales. In fact, studies have found that if you’re not offering free shipping, it could also boost your shopping cart abandonment rate.”