Macy’s Keeps Striving to be Seamless

As Macy’s expands its online presence, the company is also enhancing its ability to ship directly from stores to consumers so that the shopping experience is “seamless.”
According to Erin Lynch, reporting for “In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013. A little over a year ago, the retailer announced plans to see 292 fulfillment stores by November 2012.” As Lundgren noted: “We operate in an increasingly omnichannel world where consumers gravitate seamlessly between stores, desktops, and mobile devices. They shop whenever, wherever and however they prefer.”
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This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

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