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What Do Consumers Prefer: Free or Fast Shipping?
This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged competition, customer expectations, customer service, experiential retailing, FierceRetail, free shipping, infographic, online shopping, Pitney Bowes, shipping. Bookmark the permalink.
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I think it’s dependent on the ability for the retailer and shipper to follow through. Last year, due to the increasing demand several of my promised orders did not meet their 5-7 day window as promised. Within reason, I don’t have a problem paying shipping. Last year I learned my lesson that free is not a license to guarantee anything so I’m better paying for shipping. Retailers should be realistic with shipping time frames due to increasing volumes instead of giving low-end time frames and consumers should start shopping early–to avoid weather and volume delays!
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