How Shipping Options Can Affect Online Purchase Conversion

We know that not revealing shipping information until a customer is ready to pay for an item can have a dramatic impact on shopping cart abandonment. But another shipping topic that has not received as much attention relates to how much the availability of multiple shipping options positively affects shopping behavior.
With this in mind, Convert (a provider of testing software for experts & agencies) recently compiled an interesting infographic:
“This infographic shows how shipping is important and how it can improve your conversion rates. When businesses start creating their own Web sites, it should be with the understanding that they are now accessed by a worldwide audience. The Internet has done wonders to connect people from all over the world. But when you are providing products, the only way to make sure that you have a global reach is through shipping. Shipping allows users to realistically know that they can have what is featured on the Web site. That fact alone can lead to increased conversion rates.”
“The infographic features several facts and figures regarding shipping options including: conversion rates, financial opportunities in shipping, global E-commerce, delivery and Zip codes, in-store pickups, and free shipping and free returns.”
Click the image to read more.



This entry was posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , . Bookmark the permalink.

2 Responses to How Shipping Options Can Affect Online Purchase Conversion

  1. Pingback: How Shipping Options Can Affect Online Purchase...

  2. Pingback: What Do Consumers Prefer: Free or Fast Shipping? | Retailing: From A to Z by Joel Evans

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