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Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional
The Pre-Store Impact of Digital Shopping
Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, digital shopping, experiential retailing, merchandising, multichannel, Nielsen, online shopping, pre-store, retail analytics, tips
2 Comments
Measuring Whether Retailers Are Providing Good Jobs
As we have reported before, it is critical for retailers to better understand and motivate their employees. With that in mind, what retailers are doing best with employee relations and performance? Recently, Zeynep Ton, an adjunct associate professor the MIT Sloan School of Management, … Continue reading
Fighting Credit Card Fraud
Credit card fraud costs retailers, consumers, banks, and credit card firms billions and billions of dollars worldwide — and that only includes the fraud we know about, not the fraud that goes unreported. This post focuses on online credit card … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Privacy and Identity Theft Issues
Tagged bad behavior, credit card, fraud, global, HubSpot, planning, retail analytics, tips, trends
5 Comments
