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Tag Archives: Money & Main$treet
Appealing to the Luxury Retail Shopper
This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged customer expectations, customer satisfaction, experiental marketing, Fios1, Giovanna Drpic, Hofstra University, Joel Evans, luxury, Money & Main$treet, shopping, Zarb School
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