Monthly Archives: January 2013

Segmenting the Valentine’s Day Market

Posted on January 31, 2013 by bermanevansretail

It’s already February 2013, which means that Valentine’s Day is just around the corner. And it is a BIG deal to many retailers. So let’s do our homework and understand the different types of Valentine’s Day shoppers. As reported by … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment

Augmented Reality: “Magic Mirrors” Getting Even More Attention

Posted on January 31, 2013 by bermanevansretail

As we have reported before in two different posts (1, 2), in-store augmented (virtual) reality has been garnering a lot of attention. Now, Great Britain’s Tesco can be added to the list of retailers that are trying out some form … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , | 1 Comment

Target’s Everyday Low Pricing Ads

Posted on January 30, 2013 by bermanevansretail

To reinforce its everyday low pricing image, Target has implemented a new merchandising strategy known as “The Everyday Collection. By Target.” This strategy involves a number of ads, which Target has assembled as a collection at YouTube. Click the image … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , | Leave a comment