Tag Archives: video

Are YOU as Cyber-Secure as You Should Be? Some Video Tips

Posted on October 15, 2014 by bermanevansretail

Identity theft and loss of privacy are BIG issues. In this video, we point out several “scary” aspects of cyber security as well as offer several tips. Protect YOURSELF. We can be our best friend — and our worst enemy. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments

From Online to Offline: More Companies Doing It

Posted on October 14, 2014 by bermanevansretail

Amazon — which recently announced that it would open a brick-and-mortar in Manhattan — is only the latest online retailer (but certainly the biggest 🙂 ) to decide to go multichannel. Other firms that have been making the move include … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , , | Leave a comment

A Video Look at Starbucks Around the World

Posted on October 5, 2014 by bermanevansretail

Since its founding in 1971, Starbucks has become a global retail coffee powerhouse. Today it has 21,000 outlets around the world: “Our stores are a neighborhood gathering place for meeting friends and family. Our customers enjoy quality service, an inviting … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 1 Comment