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Tag Archives: trends
McDonald’s Addresses Its Millennial Problem
Although McDonald’s is the world’s leading fast-food retailer, it has had some difficulty in attracting Millennials — people born between between 1981 and 2000. To remedy the situation, McDonald’s is placing greater emphasis on this market segment. As reported by Maureen … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, McDonald's, McWrap, merchandising, Millennial, opportunity, planning, promotion, segmentation, trends
3 Comments
“Just Looking” Fees, Really?
It seems that some retailers will try just about anything to generate revenues and profits. But, such tactics may turn off shoppers. What do you think of this new tactic? According to Gregory Smith, writing for POPAI: “Before the rise … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, competition, customer expectations, ethics, global, just looking fee, POPAI, pricing, shopping, trends, trust, Vera Wang
3 Comments
The High-Tech Brick-and-Mortar Store
We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.” According to Olga Kharif, writing for Businessweek: “Retailers that relied on impulse buys, especially along … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing
Tagged bricks meets clicks, customer expectations, customer loyalty, customer service, digital brick-and-mortar store, entrepreneur, experiential retailing, infographic, merchandising, mobile shopping, multichannel, opportunity, planning, promotion, retail analytics, technology, trends
1 Comment
Retailing: From A to Z 