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Tag Archives: trends
Consumer Sentiments in 2013
Check out this video clip from Prosper Business Development. It discusses how consumers feel about the economic environment and how it affects them.
Declining Consumer Interest in Fast Fashion?
Are consumers growing tired of “fast fashion,” quickly reproduced items sold at lower prices than the originals? Roya Wolverson, reporting for Time, notes that: “Last year, discount meccas like Dollar General and Dollar Tree scrambled to expand into hundreds of … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, Dollar General, Dollar Tree, global, H&M, merchandising, Neiman Marcus, planning, pricing, segmentation, shopping, Target, trends, Uniqlo, Zara
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Trust Is a Key to Successfully Competing Online
Online shoppers are often interested in getting the lowest possible prices on the products they want. However, they are unlikely to buy from firms that they do not trust. A recent survey by Rakuten bears this out. Rakuten is a large global … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, competition, customer expectations, customer loyalty, customer service, global, Japan, location, online shopping, price, Rakuten, segmentation, trends, trust
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Retailing: From A to Z 