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Tag Archives: technology
What’s Ahead in 2013
JWT has just released its “100 Things to Watch in 2013″ report. Click the image to access the slideshow – lots of interesting stuff here!
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing
Tagged 2013, customer expectations, entrepreneur, experiential retailing, JWT, merchandising, opportunity, planning, promotion, segmentation, shopping, technology, trends
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“Sneaky” Ways to Track Shoppers
Retailers want to know as much as possible about their customers and their potential customers in order to better serve their needs and to increase the firms’ revenues, as we have reported earlier (see “How Retailers Track Shoppers: An Infographic” and … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Technology in Retailing
Tagged bad behavior, customer expectations, ethics, identity theft, privacy, retail analytics, shoppers, technology, tracking, trends, trust
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Target’s Chief Marketing Officer on Digital Content
Target Executive Vice President and Chief Marketing Officer Jeff Jones talks about his marketing philosophy and creating content for the future. See the full story on abullseyeview.com.
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Retail Executive Interviews, Video Clips (non-career)
Tagged chief marketing officer, digital, experiential retailing, global, shopping, social media, Target, technology, trends, video
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