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Tag Archives: technology
The Value of Point-of-Sale Materials in a Digital Era
Although online shopping and social media continue to grow and transform the retailing experience, point-of-sale materials remain a critical factor for store-based retailers. Consider these observations from FESPA, a global federation of 37 national associations: “Point of Sale (POS), promotional, and … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, experiential retailing, global, impulse, multichannel, online shopping, opportunity, planning, point of sale, POS, promotion, purchase, shopping, social media, success, technology, trends
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Wi-Fi and Mobile Shopping
With the raid growth of Wi-Fi (both public and in-store), mobile shopping is moving to a whole new level. As eMarketer reports: “Shoppers are taking full advantage of the information they can access using their mobile devices. JiWire’s survey of … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing
Tagged customer expectations, customer loyalty, customer service, eMarketer, experiential retailing, JiWire, mobile shopping, opportunity, shopping, smartphone, technology, trends, Wi fi
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RadioShack: Mobile Store Locators at Work
In 2011, RadioShack decided to launch a mobile site. The customer response to this effort has been quite strong. Susan Kuchinskas, writing for ClickZ, notes that: “RadioShack launched its mobile site to make it easier for shoppers to quickly find products … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Addidas, app, customer expectations, customer loyalty, customer service, experiential retailing, location, locator, merchandising, opportunity, promotion, RadioShack, success, technology, trends
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Retailing: From A to Z 