Wi-Fi and Mobile Shopping

With the raid growth of Wi-Fi (both public and in-store), mobile shopping is moving to a whole new level.
As eMarketer reports: “Shoppers are taking full advantage of the information they can access using their mobile devices. JiWire’s survey of U.S. customers found that more than nine in 10 smartphone owners had used their device while at a physical store location. According to JiWire, both men and women who used in-store Wi-Fi on their phones were most often using it to compare prices, read customer reviews, or hunt down coupons and other deals that could be used at the store’s physical location.”
Click the image to read more.

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , , , , , , , . Bookmark the permalink.

One Response to Wi-Fi and Mobile Shopping

  1. Pingback: Mobile Shopping and Affluent Consumers | Retailing: From A to Z by Joel Evans

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