As we have reported before, mobile media are now commonly being used by many consumers during the shopping process. Let’s look specifically at affluent consumers.
According to eMarketer: “The wealthy consumer is highly likely to own a smartphone or tablet, and the devices are becoming critical shopping tools for these high-income individuals. In April 2013, the Luxury Institute surveyed U.S. internet users ages 21 and older with gross incomes above $150,000 and found that more than eight in 10 owned a smartphone, while 56% reported owning a tablet. These penetration rates are well above those for the overall US population on smartphones or tablets. As affluent consumers become increasingly comfortable with their smart mobile devices, they are turning to them throughout the purchase process.”
Click the chart to learn more.