Tag Archives: Starbucks

Free Internet Connections at McDonald’s

Posted on February 1, 2013 by bermanevansretail

For years, retailers such as Starbucks and Panera Bread have encouraged their customers to use wireless in-store Internet connections — usually, for free.  Now, we can add McDonald’s to the mix, where Web access is sometimes used in a different … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | Leave a comment

The Most Attractive U.S. Retail Employers: The Results of a Universum Student Survey

Posted on January 13, 2013 by bermanevansretail

Each year, Universum presents the results of its “Ideal Student Employer Survey in the U.S.” The most recent survey included thousands of undergraduate and graduate student respondents. These are among the most highly-rated retail firms. Click the icons to access … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , , , , , , , , , , , , | 3 Comments

Starbucks’ $7 Coffee

Posted on January 8, 2013 by bermanevansretail

Starbucks has consistently offered a distinctive retail experience and a unique product mix — along with premium pricing. But, how much will customers be willing to pay for “just a cup of coffee”? Recently, Starbucks has set a new standard … Continue reading →

Posted in Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment