Tag Archives: social media

Smartphone Technology and McDonald’s Australia

Posted on March 2, 2013 by bermanevansretail

McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , | Leave a comment

How Shoppers Use Digital Tools

Posted on February 23, 2013 by bermanevansretail

As we know, the digital revolution has dramatically changed the consumer’s mode of shopping. Here are some of the more interesting developments. Retail Touchpoints states that: “Consumer use of digital tools is increasing significantly, doubling or tripling since 2010, according … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , , , , , , | Leave a comment

When Do Consumers Shop? (Hint: Many Do While at Work)

Posted on February 16, 2013 by bermanevansretail

As we know, the Internet has dramatically changed the shopping behavior of lots of people. But employers may not be pleased by one big shift in shopping: the number of people who purchase online while they are supposing to be … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 1 Comment