Tag Archives: social media

Making Stores and Virtual Stores More Collaborative

Posted on July 5, 2014 by bermanevansretail

As we have noted before (click here, for example, 1, 2, 3), seamless multichannel retailing is challenging.  To provide more guidance, Knowledge@Wharton and SAP have collaborated on a new report: Harmonize Physical, Virtual Stores to Lift Sales:  “Imagine the owner … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , | 1 Comment

Tips for Creating a Better Blog

Posted on June 29, 2014 by bermanevansretail

Starting your own blog? Here’s a great slideshow of blogging tips. Evans on Marketing Take a look at this slideshow for tips fromCareerealism. View original post

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment

McDonald’s Kid Meals Get Happy — Will Its Critics?

Posted on May 28, 2014 by bermanevansretail

To be more contemporary and to better address the health concerns of parents and consumer groups, McDonald’s has dramatically revamped its Happy Meal Web site. And it has a new mascot — Happy — to be used in place of … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , , , , , | 2 Comments