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Tag Archives: retailing
The Business Web Site as a Soap Box?
Retailers make decisions every day about the kinds of messages they want to communicate to the marketplace and the content of those messages. One controversial issue is whether personal — rather than strictly business — views should be expressed. As … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged bad behavior, CBS MarketWatch, Chick-fil-A, communication, controversy, customer expectations, ethics, retailing, soapbox, social media, tips, trends, trust, Web
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How Wireless Phone Carriers Will Benefit from the iPhone 5
Until now, Apple has received the main benefits from its iPhones. Because of the popularity of the iPhone, wireless carriers have sold new iPhones for far less than they paid for the phones. They have tried to make up for … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Social Media and Retailing, Technology in Retailing, Video Clips (non-career)
Tagged Apple, AT&T, business model, customer expectations, customer loyalty, experiential retailing, global, iPhone, mobile shopping, retailing, smartphone, trends, Verizon, video
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Retailing: From A to Z 