Tag Archives: multichannel

eMarketer’s September 2015 Retail Roundup

Posted on September 5, 2015 by bermanevansretail

eMarketer is an excellent source of information beneficial to retailers. It even offers a FREE daily newsletter. eMarketer has just published its September 2015 Retail Roundup; “Consumers spend billions each year at retail, and retailers are the biggest digital ad spenders … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , | 1 Comment

Advertising’s Impact: A WebpageFX Infographic

Posted on August 31, 2015 by bermanevansretail

As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | Leave a comment

Distribution Tips to Enhance the Customer Experience

Posted on August 21, 2015 by bermanevansretail

As we have written about before (see, for example, 1, 2, 3), offering a superior customer experience is a key aspect of how successful a retailer will be. Here are some more tips for providing an excellent customer experience, presented … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment