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Tag Archives: merchandising
Taco Bell: Ad Age’s Marketer of the Year
Congratulations to Taco Bell for just being selected as this year’s “Marketer of the Year” by Advertising Age. Here’s why Taco Bell was chosen, as reported by Maureen Morrison: “The 50-year-old chain is in innovation overdrive, churning out a string … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Advertising Age, customer expectations, customer loyalty, digital, experiential retailing, innovation, marketer of the year, merchandising, multichannel, planning, promotion, segmentation, social media, strategy, success, Taco Bell
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FREE Nielsen Webinar on Finding the Most Profitable Consumers
On September 17, 2013, Nielsen will host a free Webinar on “Super Consumers: How to Find and Reach the 10% That Can Drive 50% of Your Profit.” As Nielsen notes: “Does your brand have ‘super heroes’? Join us and Kraft … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer loyalty, merchandising, Nielsen, opportunity, planning, profit, retail analytics, segmentation, super consumer, tips, Webinar
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More Grocery Retailers Go Multichannel
We know that all kinds of retailers understand the value of multiple touch points for consumers — and are acting accordingly. Recently, the “Seventh Annual Supermarket Benchmark Study” was published. As reported by eMarketer: “Grocers, like other retailers, are increasingly … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing
Tagged customer expectations, customer loyalty, customer service, eMarketer, experiential retailing, International Data Corporation Retail, merchandising, multichannel, opportunity, planning, RIS News, technology, trends
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Retailing: From A to Z 