Tag Archives: Webinar

FREE Nielsen Webinar on Finding the Most Profitable Consumers

On September 17, 2013, Nielsen will host a free Webinar on “Super Consumers: How to Find and Reach the 10% That Can Drive 50% of Your Profit.” As Nielsen notes: “Does your brand have ‘super heroes’? Join us and Kraft … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

U.S. Grocery Shopper Trends for 2012

Each year the Food Marketing Institute (FMI) publishes a variety of research materials, some free and some for a fee. If you are interested in grocery shopping trends, the FMI has made available for free a 53-minute Webinar (with many … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , | 4 Comments