Tag Archives: profit

Calculating Your Break-Even Point

In January, we discussed 2018 Marketing Budget Trends. Today, we examine the basics of calculating your break-even point. This is an important, rather simple metric. But, it is sometimes misunderstand.   Calculating Your Break-Even Point According to Braden Becker, writing for HubSpot: “You’ve … Continue reading

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment

Hands-On Tools to Improve Profitability

As we have reported before, the Retail Owners Institute (ROI) provides many free or inexpensive resources. For example, see 1, 2, 3, 4, and 5.  Here are two other helpful resources from ROI: The ROI’s SPEEDY Expense Analyzer for Retailers — “Analyzing business … Continue reading

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , | 1 Comment

Better Determining Profit

Do you have a good handle on your profits? Looking for a different perspective? Well, here’s one. The Retailer Owners Institute has produced a resource titled “Retailer’s Profit Finder.”  As ROI notes: “The typical accounting package lists expenses in alphabetical order. … Continue reading

Posted in Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Does Corporate Social Responsibility Pay Off?

This question is one that a number of company executives and their stockholders treat importantly. Although “doing good” is a goal for most of us, companies typically want to know how “doing good” impacts the bottom line. New research from … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

FREE Nielsen Webinar on Finding the Most Profitable Consumers

On September 17, 2013, Nielsen will host a free Webinar on “Super Consumers: How to Find and Reach the 10% That Can Drive 50% of Your Profit.” As Nielsen notes: “Does your brand have ‘super heroes’? Join us and Kraft … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment