More Grocery Retailers Go Multichannel

We know that all kinds of retailers understand the value of multiple touch points for consumers — and are acting accordingly.
Recently, the “Seventh Annual Supermarket Benchmark Study” was published. As reported by eMarketer: “Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology. A survey of grocery retailers in North America conducted by RIS News and International Data Corporation (IDC) Retail Insights in June 2013 found that the vast majority of respondents — more than eight in 10 — said that investments in technological improvements would take place over the next year. A major area of interest for digitally minded grocers is increasing the ability of customers to interact with retailers through a variety of channels. The idea of ordering online and picking up in-store, once a rare experience, is quickly becoming the norm. The survey found that half of those polled already offered the service, and that more than half of those that didn’t yet have it planned to offer it within 12 months.”
Click the chart to learn more.


This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing and tagged , , , , , , , , , , , , . Bookmark the permalink.

4 Responses to More Grocery Retailers Go Multichannel

  1. Pingback: More Grocery Retailers Go Multichannel | Retail...

  2. Pingback: More Grocery Retailers Go Multichannel | Mobile...

  3. Pingback: More Grocery Retailers Go Multichannel | Techno...

  4. kanisha007 says:

    grocery retailers are moving from one sector to another sector.
    they are catching the customer needs and developing the business
    they are also following latest technologies used in shopping

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