Tag Archives: merchandising

Target Stores: Designed to Sell

Posted on January 4, 2013 by bermanevansretail

Like many other retailers, Target designs its store interiors to maximize shopper interest, encourage in-store browsing, and stimulate impulse purchases. This week, Businessweek presented an in-depth, behind-the-scenes at how Target stores are designed. As Sam Grobat writes: “The company’s slogan … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | 2 Comments

The Growing Popularity of Malls in Russia

Posted on January 3, 2013 by bermanevansretail

Shopping malls have been popular in the United States and elsewhere around the world for many decades. Now, they are gaining in popularity in Russia. As Andrew E. Kramer reports for the New York Times: “Shoppers who find that 250 … Continue reading →

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Life Out of the Box: A Story of Giving Back

Posted on December 24, 2012 by bermanevansretail

With the holiday shopping season coming to a close, here’s a very inspirational story that highlights the spirit of “giving back.” We ALL need to think about how we can give back, too!! Life Out of the Box is a … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment