Tag Archives: experiential retailing

The State of Digital and Personalization in Retailing

Posted on August 19, 2014 by bermanevansretail

Conversant recently conducted a study involving retail marketing executives: “The digital opportunities and challenges covered in the study varied from the current role that digital plays in marketing programs to the burgeoning interest and importance of personalized one-to-one marketing. For the retailer, this … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , | 4 Comments

TJX: A Master of Off-Price Retailing

Posted on August 18, 2014 by bermanevansretail

TJX Companies Inc. considers itself “a global, off-price, value retailer.” Its divisions include T.J. Maxx, Marshalls, HomeGoods, and Sierra Trading Post in the United States; Winners, HomeSense, and Marshalls in Canada; and T.K. Maxx in the United Kingdom, Ireland, Germany, … Continue reading →

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | 2 Comments

A Video Interview with Devin Wenig, President of eBay Marketplaces

Posted on August 10, 2014 by bermanevansretail

McKinsey’s Simon London recently sat down for an extended interview with Devin Wenig, President of eBay Marketplaces. In the interview, Wenig discussed the effects of digitization on traditional retailers, the status of bricks-and-mortar stores, the evolving shopping experience, and the use … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , , , | 1 Comment