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Tag Archives: experiential retailing
KFC: A Limited Play on Nostalgia and a New $5 Fill-Up Meal
One KFC store recently ran a TV advertisement that harkened back to simpler times and cheaper prices. It’s too bad that only one KFC outlet ran this promotion and only for one day. As reported by JWT Intelligence: “Although gas prices have … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged advertising, customer expectations, customer loyalty, discount, experiential retailing, gasoline, KFC, merchandising, opportunity, pricing, promotion, video
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Online Retailing Through the Years
As we have reported before (see, for example: 1, 2), online retailing remains strong both in the United States and around the world. Here is an infographic from SnapParcel, an Ireland-based courier service, that looks at the evolution of E-commerce … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, customer service, experiential retailing, global retailing, infographic, merchandising, Multichannel Merchant, online shopping, opportunity, planning, promotion, SnapParcel, strategy, success, trends
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Wal-Mart’s New ‘Checkout Promise’ and ‘Price First’ Private Brand
As we discussed last month, the tough times continue for Wal-Mart. As a result, two of its various new initiatives to turn things around are a customer service pledge and introduction of the Price First brand. With regard to customer … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged checkout promise, competition, customer expectations, customer loyalty, customer service, experiential retailing, generic, merchandising, multichannel, opportunity, Price First, pricing, private brand, strategy, Wal-Mart
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Retailing: From A to Z 