-
RSS feed
Categories
Retail Management Supplements
-
Recent Posts
Archives
Twitter Updates
Tweets by BEretail
Tag Archives: experiential retailing
Who’s Shopping Online This Holiday Season
PunchTab, an omnichannel loyalty and engagement platform, has done research on 2014 holiday shopping (involving more than 1,000 consumer surveys) and found some very interesting results. Click here to access the full report. Amy Gesenhues, reporting for Marketing Land, summarizes some … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Advertising Age, customer expectations, experiential retailing, Facebook, infographic, market segment, Marketing Land, multichannel, online shopping, Pinterest, PunchTab, segmentation, social media, trends, YouTube
Leave a comment
Small Business Saturday Is BIG for Local Retailers
Nestled in between Black Friday and Cyber Monday is a newer shopping promotion called “Small Business Saturday.” It generates several billion dollars in revenues annually. Founded by American Express in 2010, this shopping day is intended to promote the importance … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, American Express, competition, customer expectations, entrepreneur, ethics, experiential retailing, planning, promotion, shopping, Small Business Saturday, small firm, success, trust
Leave a comment
PLEASE Be a Smart Customer: 2014 Holiday Shopping Tips
Originally posted on Retailing: From A to Z:
Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my…
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2014, advice, customer expectations, discount, experiential retailing, holiday shopping, Joel Evans, multichannel, online shopping, planning, sales, shopping, shopping tips, tips
Leave a comment
Retailing: From A to Z 