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Tag Archives: customer expectations
Adobe’s 2012 Mobile Consumer Survey
Check out this research on mobile consumers from Adobe. Look at the differences by age group. Are these results surprising to you? Click the chart for more information.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Adobe, customer expectations, customer service, experiential retailing, information, mobile shopping, retail analytics, segmentation, shoppers, technology, trends
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Australia’s Telstra: Focusing on Employee Empowerment
Telstra, an Australian-based global firm, is a technology-driven telecommunications company with a number of retail stores. It recognizes the importance of store managers and empowers them accordingly. The focus is on customer service.
Posted in Career Video Clips, Careers in Retailing, Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business
Tagged Australia, customer expectations, customer service, employee empowerment, employee loyalty, experiential retailing, mobile media, retail, telecommunications, Telstra, video
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A Retail Store Design Checklist
Here’s a good overview of retail store design by Barb Crowhurst, a retail makeover specialist — from the Gift and Home Channel.
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged atmospherics, customer expectations, entrepreneur, experiential retailing, location, merchandising, opportunity, signage, store design, store layout, tips
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