Tag Archives: telecommunications

Better Communicating with Loyal Customers

Posted on April 7, 2015 by

TIPS FOR BETTER RETAILING: “Better Communicating with Loyal Customers” by Joel R. Evans and Barry Berman    In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with ongoing customers. … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | 1 Comment

Australia’s Telstra: Focusing on Employee Empowerment

Posted on September 21, 2012 by

Telstra, an Australian-based global firm, is a technology-driven telecommunications company with a number of retail stores. It recognizes the importance of store managers and empowers them accordingly. The focus is on customer service.    

Posted in Career Video Clips, Careers in Retailing, Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , | Leave a comment