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Tag Archives: customer expectations
L.L. Bean: Cross-Channel Merchant of the Year
Today, L.L. Bean was honored as the Cross-Channel Merchant of the Year at Multichannel Merchant’s 27th Annual MCM Awards. Click the image to learn why.
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged cross-channel, customer expectations, customer loyalty, customer service, experiential retailing, L.L. Bean, merchandising, multichannel, Multichannel Merchant, retail analytics, success
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Mobile Retailing and Germany
Shopper interest in mobile retailing is not just growing in the United States. It is beginning to take off in other countries. According to comScore Mobilens, a prime example is Germany. Click the chart to learn more from eMarketer about the … Continue reading
Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information
Tagged customer expectations, eMarketer, experiential retailing, France, Germany, global, global retailing, Italy, mobile shopping, opportunity, Spain, trends, UK
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Setting and Measuring Social Media Goals
More and more retailers have become involved with social media. They recognize the importance of this tool. However, some retailers still have not set specific social media goals or determined the metrics for measuring social media success. Look at the … Continue reading
Retailing: From A to Z 