Tag Archives: customer expectations

The High-Tech Brick-and-Mortar Store

Posted on April 8, 2013 by bermanevansretail

We know how aggressively some retailers are using digital technology outside of the store. Now, more firms are becoming whizzes with the “digital brick-and-mortar store.” According to Olga Kharif, writing for Businessweek: “Retailers that relied on impulse buys, especially along … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing, Technology in Retailing | Tagged , , , , , , , , , , , , , , , , | 1 Comment

Car Renters Beware!

Posted on April 7, 2013 by bermanevansretail

Car rental agencies generate a lot of profits from the supplemental  insurance coverage offered to customers. In some instances, this insurance is marketing aggressively — some would say too aggressively. According to a recent New York Times story by Tara … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , , , | Leave a comment

Even for Wal-Mart, Cost Cutting Has Its Limits

Posted on April 5, 2013 by bermanevansretail

Wal-Mart, the world’s largest retailer prides itself on its cost efficiencies and the resulting low prices. Hence it’s slogan: “Save money. Live better.” Its aim is to always be the lost-cost, low-price leader. But, even for Wal-Mart, costs can sometimes … Continue reading →

Posted in Part 1: Overview/Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment