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Tag Archives: customer expectations
“Just Looking” Fees, Really?
It seems that some retailers will try just about anything to generate revenues and profits. But, such tactics may turn off shoppers. What do you think of this new tactic? According to Gregory Smith, writing for POPAI: “Before the rise … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, competition, customer expectations, ethics, global, just looking fee, POPAI, pricing, shopping, trends, trust, Vera Wang
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This Is Not a Surprise: Ron Johnson Out as J.C. Penney CEO
J.C. Penney has had trouble for quite a while. So, it went way out on a limb; and in late 2011, it hired Ron Johnson, the person who had designed and overseen the highly popular Apple Store chain. But Johnson … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged CEO, competition, customer expectations, failure, financial performance, J.C. Penney, merchandising, Myron Ullman, ouster, Ron Johnson, shopping, strategy, trust
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Belcampo: A Unique, New, Channel-Integrated Business
Belcampo is an interesting new company that owns and manages farms in California, Belize, and Uruguay to produce high-quality food of the highest quality and integrity. Belcampo has devised ways to provide consumers “with the best-tasting food and drink the earth … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Retail Executive Interviews, Video Clips (non-career)
Tagged Anya Fernald, Belcampo, Belize, customer expectations, entrepreneur, ethics, global, merchandising, opportunity, segmentation, startup, strategy, supply chain, Todd Robinson, Uruguay
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Retailing: From A to Z 